Using Categories and Tags to Boost SEO
When used properly, WordPress is an absolute powerhouse when it comes to SEO (Search Engine Optimization). WordPress can propel just about any website to the top of the search engines. One of the main ways WordPress has such strong SEO is through blog posts and subsequent page creation and link creation.
Search Engines love to see lots of content and pages. The more content and the more pages a site has talking about a certain topic, the higher the website will rank for related searches. However, writing content for hundreds and hundreds of pages requires a lot of time, a team of writers, or a robot. Since not everyone wants to wait a few years or can afford to hire a team of writers, here’s a simple strategy that will employ WordPress to generate pages.
Use Categories and Tags
It’s that simple. Using categories and tags will have WordPress generate many pages for each of your blog posts. We recommend using one or a few categories per post, and as many tags as you can. That is actually what we do here at wpLifeGuard.
By posting as many tags on each post, we are adding a slew of keywords to the post, which boosts SEO, and using WordPress to generate pages for each of those tags. And on each of those tag pages are a slew of keywords and links, all further boosting SEO.
If you want to even further boost your SEO, writing descriptions for each of your categories and tags will add yet more content and keywords to all of your pages.
Something as simple as using categories and tags on your posts creates a SEO Snowball effect. Each tag adds keywords and links, which in turn creates pages, which includes more keywords an links, which in turn creates more content, which then creates even more pages, and… you get the point.
In short, strong SEO is all about having as much content and as many links as possible on your website. There are many techniques for creating pages and creating links, and using WordPress’ categories and tags are the simplest way of doing so.