Learn More About Your Visitors with the Google Analytics for WordPress Plugin

The Google Analytics for WordPress plugin by Yoast is a fantastic WordPress Plugin that will help you gain extra insight into what your visitors like by providing additional information about what visitors look at in your Google Analytics stats.

Download Google Analytics for WordPress

Learn more about the Google Analytics for WordPress Plugin

Learn More About What Visitors Like

The plugin uses Google Analytics’ Custom Variables which allows for WordPress site owners to track when visitors visit certain WordPress page types. WordPress administrators will be able to track by:

  • Author Name: If your WordPress site uses multiple authors, you’ll be able to see which authors are the most popular.
  • Single Category: If you only use one category per post, you will be able to see which categories are popular.
  • Tags: Track which tags are popular
  • Publication Year: If your blog has been around the block quite a few times, you can see at which age your blog was the most popular.
  • Custom Post Type: If you’re using WordPress 3.0′s Custom Post Type feature, you can track which content types are the most popular.

Google Analytics for WordPress also allows you to disable tracking for logged in users, and disable only certain user levels. For example, if you want to track the stats of your “Subscriber” users, but not your “Editors” and up, this plugin enables that.

Google Analytics for WordPress Plugin Settings

My personal favorite feature is the ability to track where visitors go if they click on an external link.

Plugin Overview

Full List of Features

  • Simple installation through integration with Google Analytics API: authenticate, select the site you want to track and you’re done.
  • This plugin uses the asynchronous Google Analytics tracking code, the fastest and most reliable tracking code Google Analytics offers.
  • Option to manually place the tracking code in another location.
  • Automatic Google Analytics site speed tracking.
  • Outbound link & downloads tracking.
  • Configurable options to track outbound links either as pageviews.
  • Option to track just downloads as pageviews in Google Analytics.
  • Allows usage of custom variables in Google Analytics to track meta data on pages. Support for the following custom variables:
    • Author
    • Single category and / or multiple categories
    • Post type (especially useful if you use custom post types)
    • Logged in users
    • Publication Year
    • Tags
  • Possibility to ignore any user level and up, so all editors and higher for instance.
  • Easily connect your Google AdSense and Google Analytics accounts.
  • Option to tag links with Google Analytics campaign tracking, with the option to use hashes (#).
  • Option anonymize IP’s, for use in countries like Germany.
  • Full debug mode, including Firebug lite and ga_debug.js for debugging Google Analytics issues.
  • Allow local hosting of ga.js file.
  • Tracking of search engines not included in Google Analytics default tracking.
  • Tracking of login and registration forms.

Don’t know how to install WordPress plugins? Check out our video tutorial showing how to use WordPress plugins.

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