Day 13: Boost Rankings with a Tasteful Tag Cloud

Boost Search Engine Rankings with a Tasteful Tag Cloud

Having strong SEO is all about having lots of content, links, and keywords. There are many techniques for obtaining these for your site, here’s another technique and a rather simple one – use a tasteful tag cloud somewhere on your site.

A tasteful tag cloud when used correctly adds a slew of links and keywords on a page or multiple pages depending on how you implement it.

Tasteful tag cloud technique #1

Tasteful Tag Cloud
This is an example of a tasteful tag cloud on the Bold Computer Repair footer.

Placing a tasteful tag cloud in the footer or sidebar of your site adds a chunk of content, links and keywords to every page on your site. Such an addition can be very helpful to improving the keyword density of a site. In fact, this tag cloud technique helped Bold Computer Repair achieve page one rankings for a wide variety of location based keywords greatly increasing their business.

Tasteful tag cloud technique #2

For sites that are a little more generous with the tags they assign to posts a tag cloud in the footer or sidebar would be far from tasteful. When a site has that many tags, creating a dedicated tags page can help out. This helps ensure all tags pages are indexed, it creates a new keyword and linked filled page, and could possibly (granted not very likely) be helpful to users.

We employ this strategy here at wpLifeGuard and it can also be seen in action over on Bold Perspective.

How to incorporate your own tag cloud

Unfortunately, there is not currently a way to implement without diving into code one way or another. However, a tasteful tag cloud is still easy to implement as long as you’re a little familiar with code.

Incorporating technique #1 with a Widget and CSS

Tag Cloud Widget

If you like using widgets or have a perfectly placed widget area, then simply drag in the tag cloud widget and put the following CSS snippet in your WordPress theme’s styles.

Don’t know how to use WordPress Widgets? Check out our video tutorial showing how to use WordPress widgets.

.tagcloud { font-size: 12px !important; }

Incorporating technique #1 with PHP

The following places a comma separated list of your tags wherever you place it in your theme.

<?php wp_tag_cloud('smallest=12&largest=12&unit=px&number=0&separator=, '); ?>

Incorporating technique #2 with PHP

The following places a unordered list on the page of your tags. It will require styling though – but then again, there’s only so much you can do to an obnoxious list like this.

<ul><?php wp_tag_cloud( array( 'smallest' => '14','largest' => '14','format'=>'list','orderby'=>'name','number'=>'9999' ) ); ?></ul>


There are many techniques to gaining rankings in the search engines. Using tags and a tag cloud is just another technique that isn’t guaranteed to make your wildest SEO dreams come true nor is it even a valid technique for every site out there. Weigh the pros and cons of this technique and decide if it’s right for your site.

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