Day 1: Get on a Regular Posting Schedule
The average life expectancy of a blog is 3 months. Sure, many people have something great to say when they start the blog – but most either don’t have anything else to say or don’t have the stamina or discipline to keep the blog alive for an extended period of time.
Arguably the most effective strategy to keeping a blog alive is also the simplest, yet hardest – have a regular posting schedule.
A regular posting schedule does several good things.
Keeps the blog alive
Everyone has seen dead blogs. The latest post is 2 months old and is apologizing for not posting in a while. The one before that is 3 months old, also apologizing for not posting in a while. No one likes these blogs. A regular posting schedule keeps blogs from dying.
Readers like regular content, so they come back
Most popular blogs have at least 1 new post every day, often multiple posts a day — at the very least, new content weekly. That’s because readers want to read new stuff. If you keep on posting new stuff, they subscribe and come back.
Builds a blogging habit
Humans are creatures of habit – we have routines that we follow. Blogging regularly builds blogging into your routine. When blogging is just another part of your day or week, then there’s no drudge work involved – making blogging a much more enjoyable and rewarding experience.
Google likes regular content
Not only do readers like regular content, but so does Google and other search engines. Add new content to your blog and Google will come back more often and rank your website higher in the search engine rankings.
Techniques for keeping a regular posting schedule
Blogging regularly is hard – not everyone has something inspiring, clever, or funny to say every day. So here’s some techniques to help keep to a regular posting schedule.
Don’t Bite off more than you can chew
Promising a regular posting schedule and not keeping to it is quite possibly worse than not promising a schedule and posting much less frequently. Don’t underestimate how much time blogging requires.
Set aside a block of time every week to write
It’s a good idea to start with posting once a week. Pick a day, Monday, Thursday, Saturday – it doesn’t matter. Pick a day and post something new on that day. Possibly set aside time the day before to write the post, sleep on it, re-read and edit the next day, and then post it.
Have posts in reserve
But don’t limit yourself to a set schedule. If inspired, let the juices flow and write something great whenever the idea hits you. Keep those posts in reserve for when it’s been a long day and the creative juices aren’t flowing.
Keeping a blog alive is deceptively difficult. Writing something new and clever for months on end is hard for anyone. Keeping a regular posting schedule will help keep the blog alive as well as help it grow.
31 Days to a Better WordPress Blog
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